Are Verified by Visa and MasterCard SecureCode Conversion Killers? | Practical eCommerce
This was going round Twitter today with people saying it shows Verified By Visa etc can reduce your site’s checkout completion rate by 10%. But it’s just the results of a survey, with 10% saying they’d “consider” stopping checkout.
Dodgy wind? Why “innovative” turbines are often anything but
A good read about why many supposedly new-and-improved designs for wind turbines aren’t improved, and sometimes aren’t even new. (via @undermanager)
At The Movies, The Women Are Gone : Monkey See : NPR
On the tiny percentage of movies, especially mainstream, which is all most people get a chance to see in a cinema, which are about, never mind by, women. (via Paul Mison)
To be fair, the article says A/B tests are needed, but people on Twitter obviously don’t read to the end. Or past headline. Or the tweet.
I’m no fan of Verified By Visa but that article… 10% of people surveyed “say” they “consider” not continuing with purchase. Show real tests!
(As soon as I typed that my brain thought “HTML editor still uses font tags, oddly” was a cryptic crossword clue.)
The eBay forms for listing an item have got a lot less horrendous since I did it a few months ago. HTML editor still uses font tags, oddly.
Re Google Reader: I’m impressed with how smoothly the @feedbinapp website works on mobile Safari, especially my clunky iPad 1.
'What's any artist but the dregs of his work, the human shambles that follows it around.' - William Gaddis