“@philgyford those “estimates” always upset me. I didn’t estimate, I wrote down the first 15 companies I could think of in half an hour.” Exactly.
Free download PDF of the report. Page 53 includes the “15 companies in 2008” meme as only one of several unreliable figures. (via @jwheare)
“That compares with an estimated 15 companies as recently as 2008.” The Guardian trotting out that ridiculous stat yet again. Even the Demos report the article is about (but doesn’t link to) says that figure is only one of several unreliable ones.
“Enter your memorable word” Well, who *doesn’t* have a memorable word?
@chrislunch Aside from mis-spelling “shoes”, and missing my point, that’s great, thanks :)
@mattb Yeah, exactly. It’s taken as authoritative, researched Fact by every lazy journalist.
@DeanVipond NIKE FLANEUR
@macintosh Yes thanks, I just meant in shops, or at Nike Town, or on nike,com. You know, the places I’d usually look as a clueless person :)
@macintosh Well obviously :) But when buying shoes just for walking in I want to be sold to just as much as when I buy running shoes!
@macintosh But fashion != aimed at walking. I want spurious technical reasons why shoe x is ideal for walking in!
@macintosh ACG seems impossible to find, but good point!
@markhurrell But those aren’t marketed at walkers. Just fashion. I want to be sold to, to know why shoe x is *great* for urban walking.
@badzelda All a bit nonsense I think :) I’m more wondering why brands that cover every sport don’t have a slot for normal walking.
@badzelda Nike Free are aimed at running, no? Unless you mean something else?
@markhurrell Not sure which ones you mean? I don’t see any marketed at walkers…
I know it’s not as aspirational as running, basketball, etc, but why don’t Nike make trainers aimed at people who just want to walk around?
@tedmills Whooo! Happy Birthday Ted Sr!
My Bloody Valentine and Cud first thing in the morning. Nice random work, @dandelionradio. A good start to the day.
Jerry dumps a girl named Georgia who forces him to call her "Georgie" during sex; George reveals that he screams his own name during sex.
@philgyford those "estimates" always upset me. I didn't estimate, I wrote down the first 15 companies I could think of in half an hour.