Thanks for the post and the kind words Mike, but three quibbles:
The headline is misleading: the site isn’t “for the iPad”. If anything it’s “for the web”, and tries to make a website that is as easy and quick to use as an iPad app.
Second, describing the site as “a new app” is also confusing as it’s definitely not an “app”. It’s an old-fashioned website.
Third, my name is “Phil”, not “Phyl”.