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- The all@ rite of passage
One of the things that fascinates me about dotcom-esque companies is the balance between being a fun little gang and a serious grown-up company. At some point during the journey from being three people in a cupboard to an Aeron-chaired corporation with a swanky board room a certain amount of “growing up” takes place. The UpMyStreet senior management, for example, were hell bent on wrenching the company into what passes for adulthood while many employees were content with a state of easy-going adolescence. In my limited experience there is always one rite of passage that marks this painful growth: the sanitisation of the company-wide email list.